Federal credit union · RUSSELLVILLE, Arkansas · NCUA charter #18353
PRIORITY
Health score 88/100, grade A (Excellent) - from the NCUA 5300 Call Report, 2025Q4.
- 88
- Health / 100
- $7.8M
- Total assets
- 1,968
- Members
- 11.0%
- Net-worth ratio
PRIORITY scores 88/100 on PlainCU's health composite from NCUA 5300 Call Report data (2025Q4). Assets $7.8M; members 1,968; net-worth ratio 10.98%; health rank #1,476 of 4,374; healthier than 65th of scored peers.
Federal Call Report extract
NCUA 5300 Call Report Masthead
#1,476 of 4,374 health · 2025Q4PRIORITY · health 88/100 · $7.8M · 2025Q4
Call Report peers
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PRIORITY vs every NCUA-scored credit union
PRIORITY sits in the busiest band, 85-89, alongside 857 other credit unions.
88 Top 35% higher than 65% of 4,374 credit unions
every scored credit union, bucketed by value
Each bar is a band; taller bars hold more credit unions. The dashed line + filled bar mark this entry. Hover or tap any bar for its full count and share, and where it sits relative to this entry.
Source NCUA 5300 Call Report aggregates · 2025Q4
PRIORITY: Call Report deltas vs peers
- Loan-to-Share Ratio leads the peer set - 78.85% here, 63.60% peer average (+15.25 pp).
- Net Worth Ratio trails the peer set - 10.98% here, 19.06% peer average (-8.08 pp).
Arkansas standing for PRIORITY
- Health composite ranks #15 of 48 among scored Arkansas credit unions.
- Assets rank #36 of 48 inside Arkansas ($7.8M reported).
- Arkansas membership ordinal: #27 of 48.
- One place up in Arkansas, Natural State (#14) ties at 88/100; one place down, ARKANSAS (#16) ties at 88/100.
Quarter path for PRIORITY
PRIORITY: total assets by quarter
2023Q4 to 2026Q1, NCUA 5300
- Assets moved +0.0% from $7.8M (2025Q4) to $7.8M (2026Q1).
- Net-worth ratio shifted +0.03 pp (10.95% → 10.98%).
10.98% net worth puts this credit union above the NCUA's 7.0% well-capitalized bar (Prompt Corrective Action rules).
How the 88/100 score is built
PRIORITY gives up 12 points in total. Member Growth costs the most, 6.2 of its 15; Net Worth Ratio and Delinquency Rate and Loan-to-Share Ratio score full marks.
- Net Worth Ratio 30.0 pts
- Delinquency Rate 25.0 pts
- Return on Assets 9.3 pts
- Member Growth 8.8 pts
- Loan-to-Share Ratio 14.9 pts
PRIORITY health metrics
| Metric | Value | vs peer |
|---|---|---|
| Net Worth Ratio | 10.98% | -8.08 pp |
| Delinquency Rate | 0.40% | -1.41 pp |
| Return on Assets | 0.12% | -0.33 pp |
| Member Growth | -0.10% | - |
| Loan-to-Share Ratio | 78.85% | +15.25 pp |
Peer averages: $2M–$10M cohort, 566 credit unions, 2025Q4 filing.
Historical Financials
| Quarter | Assets | Members |
|---|---|---|
| 2026Q1 | $7.8M | - |
| 2025Q4 | $7.8M | 1,968 |
| 2024Q4 | $8.0M | 1,970 |
| 2023Q4 | $8.5M | 1,965 |
Credit Union Details
- Charter Number
- 18353
- Type
- Federal
- Field of Membership
- Community
- Peer Group
- $2M–$10M
- State
- Arkansas
- City
- RUSSELLVILLE
- Data Quarter
- 2025Q4
Branch Location
Per its most recent NCUA branch filing, PRIORITY runs one office.
| Office | City |
|---|---|
| Main Office (Main Office) | Russellville, AR |
Source: NCUA Credit Union Branch Information, 2025Q4 filing.
Nearby Credit Unions in Arkansas
A look at other Arkansas credit unions, ranked by how closely their peer group and asset size match this one.
Cross-state Call Report peers for PRIORITY
Similar health score
Using this data
- PRIORITY ranks #1,476 of 4,374 nationally on financial health and #15 of 48 in AR -- the national figure is a benchmark, not a prediction for how any specific account performs. National health rankings
- Arkansas Education Association is a nearby credit union with a similar profile -- compare the two side by side before deciding where to bank. Compare with Arkansas Education Association
Frequently Asked Questions
Is PRIORITY financially healthy?
PRIORITY has a financial health score of 88/100 (Excellent) from its 2025Q4 NCUA 5300 Call Report. It ranks #1,476 of 4,374 nationally on health and #15 of 48 in Arkansas. Its net worth ratio is 10.98% and its delinquency rate 0.40%.
How does PRIORITY compare to other credit unions?
PRIORITY scores 88/100, higher than 65% of the 4,374 scored credit unions. Against the 566 peers in the $2M–$10M cohort, its widest edge is loan-to-share ratio (78.85% vs 63.60%). Its widest shortfall is net worth ratio (10.98% vs 19.06%).
How can I join PRIORITY?
PRIORITY operates under a community charter, meaning membership is generally open to anyone who lives, works, worships, or attends school within its defined geographic service area, no employer or association tie required. Contact PRIORITY directly for the exact boundaries and application steps.
Is my money safe at PRIORITY?
PRIORITY is a federal credit union; its shares are federally insured by the National Credit Union Share Insurance Fund (NCUSIF), administered by the NCUA. Each individual depositor is insured up to $250,000, the same limit as FDIC-insured banks. PRIORITY's net worth ratio of 10.98% exceeds the 7% threshold NCUA considers "well capitalized."
Every figure on PlainCU is rendered directly from NCUA quarterly call report data, no number is typed in by an editor. See our editorial standards & corrections policy, the methodology behind these numbers, or report a data error.